Art and Design: Graphic Communication (AQA)

This is a two-year course which comprises 60% coursework, 40% E.S.A.
What do I need to study graphic communication at A Level?
Students who wish to follow this course need to be inquisitive, self-motivated, creative, proactive and enthusiastic about the subject. Ideally you should have attained at least a Grade 5 at GCSE in Art and Design. Occasionally we do take students on the course without this qualification but these students will be expected to submit a portfolio of work and have an informal interview to chat about their aspirations.
What does the course involve?
Students will produce a coursework unit (Personal Investigation 60%) and an examination unit titled “externally set assignment” (E.S.A. 40%). This unit ends with a controlled test component during which time students produce their final outcomes.
Students are required to:
- Understand and explore the concepts and contexts of the work of contemporary designers, artists, craftspeople, and photographers, plus other critical sources such as film, music and literature
- Explore and experiment with a wide range of approaches to graphic design
- Record and collect visual inspiration from various sources
- Develop ideas through a range of practical experiments and conceptual processes, working towards a final piece showing clearly how you have been informed by the work of Key Graphic Designers and others
- Present the work in an appropriate context e.g. Power point, mounted sheets, virtual folder, website, with an introductory written element
- Produce a substantial final piece (or pieces) of work
Art & Design: Graphic Communication
- AO1 – Research – understanding the work of others
- AO2 – Development – experimentation and refinement
- AO3 – Observation - recording ideas
- AO4 – Outcomes – clearly linked personal responses
Component 1 Project Portfolio (60%)
Students will be asked to produce a range of images, experiments and samples leading into either two dimensional or three dimensional pieces of creative work.
Portfolios will include:
- A Clear Design “story” showing the progression of work from initial sketches to refined graphic outcomes
- A fully developed outcome, or series of outcomes, informed by focussed research and purposeful experimentation
- Evidence of student’s ability to develop ideas and link their work in a meaningful way to relevant critical/contextual materials
Component 2 Externally Set Assignment (40%)
Students will choose one question from a choice set by AQA. Students must cover all of the same four assessment objectives thoroughly during the examination period.
Preparatory period – from February 1
Preparatory work should be presented in any suitable format, such as Power point, design sheets, sketchbooks, workbooks, journals or models.
Supervised examination – 15 hours
In the 15 hours spread over a week, students must produce a finished outcome or a series of related finished outcomes, informed by their preparatory work.







